Kentucky Fried Chicken [KFC] / deceptive marketing

Kentucky Fried Chicken [KFC] Reviews & Complaints

By: Hassan Pervaiz

Contact information:
Kentucky Fried Chicken [KFC]
Lahore, Pakistan

kfc.com.pk
We had a very disturbing experience today at the KFC H Block Lahore outlet. My friend and I on our way to home were travelling on the road from Masjid Chowk Lahore towards Ghazi Road Junction on the Main Street outside H Block Market when we saw a KFC billboard on the left side of the road just at the corner of Burger King restaurant. Among other deals the advertisement claimed that a Sub 100 sandwich is available for PKR 100. This particular deal being the primary trigger, we drove to the H block outlet which was just a block away from the Billboard.

Upon reaching the counter to order we were met with surprise when the staff appeared to be clueless about any such deal and said that we might have mistaken Burger King’s billboard advertisement for KFC. The person on the cash counter asked his colleague to accompany us to the billboard where we showed him the deal we wanted to order. The staff took up the concern with the manager who upon seeing the photograph of the same billboard told us that this particular deal is starting from 7th September and that he was not aware of the billboard but agreed to serve us the Sub 100 in 100 PKR. A while later he denied to serve us the order as according to him the POS system did not allow them to do so while the deal is not yet live. We asked him to give us a written refusal which initially he denied and showed us a copy of an official INTERNAL email stating that the particular deal we wanted to order will go live on 7th September 2017. We some how managed to get his written refusal(not up to the mark though) on a plain piece of paper after some argument during which the manager exhibited unprofessionalism and was least bothered to compensate for the frustration the situation has caused to us.

I would like to state that the billboard does not mention anything which clarifies that the deal is not activated or it is coming soon or anything like that. It was just a billboard mentioning a few new food articles at KFC and their prices. It is the implied from such advertisement that one can drive up to the restaurant and order any of the stuff which is being advertised by the restaurant on a billboard a block away.

The incident reeks of lack of coordination between either KFC corporate and its outlets or somewhere in between the supply chain. It also appears to be a subtle attempt of deceptive marketing whether intentional or unintentional as many consumers like us would give heed to such a prominent advertisement and are very likely to choose to go to the nearest KFC and get any of the AFFORDABLE deals and when denied the particular deal end up ordering something else and that too at a price more than PKR 100.

The incident has been very disturbing and loathing and we would like to hear how KFC Pakistan would like to compensate for the inconvenience caused, both monetarily and otherwise.

We look forward to hear from you soon, failing which we would like to explore other options of pursuing our claim in the consumer court and taking the matter to the social media.


Regards,
Hassan Pervaiz & Ali Tariq
0322-2444405
[email protected]

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