Ins Market franchise Reviews & Complaints
By: Sam Davis
Contact information:
Ins Market franchise Toronto
https:// insmarket.ca/
Warning: Be Cautious with This Company
This company frequently sells products that are close to expiration. Unlike Costco, where items typically have a shelf life of a year, they purchase near-expired goods at a discount and resell them—resulting in significant waste. Their guarantee only lasts 30 days, and they rely on you not checking the best-before dates on the thousands of items you order.
Pricing & Hidden Costs
One of the biggest issues is their excessive markup. For instance, if gum costs $0.50 at Costco, this company might charge you $0.80, forcing you to sell it for $1.25 just to break even. In general, expect prices to be 50–70% higher than Costco’s.
They also have a deceptive practice of automatically shipping near-expired items without giving you a choice. If they find out you’re buying from Costco, they may even revoke your license. The company has faced multiple legal cases for misleading customers about costs, withholding deposits, and other unethical practices.
Lack of Transparency
They refuse to provide written pricing details, claiming it’s “confidential”—but in reality, they don’t want you to see how overpriced everything is. They mislead customers by showcasing promotional sale items as their regular prices, making it seem like you’re getting a deal when you’re not.
Difficult to Profit & High Losses
Many franchise owners struggle to turn a profit. Realtors specializing in convenience store sales often advise against working with this company because so many locations are distressed and losing money. Many owners are forced to resell at a loss—often taking a hit of $50,000–$80,000, while the company takes a large commission on the resale.
When you buy this franchise, they must provide financials, which usually reveal that their real profits come from markups on near-expired items and back-end deals on unsellable inventory. They force franchisees to buy massive cases of these products, leading to huge financial losses. Even debit transactions come with hidden fees, and their commissions on lottery and cigarettes are excessive.
Example they take 1% of lottery but you only make 3-6%
So they are taking 17-33%. People mainly go to Convience stores because of this. Also cigarettes you will always be the least competitive since the other guys have grnafathered in pricing and ins is taking big Margin.
Better Alternatives
Instead of investing in this franchise, consider opening an independent convenience store—many are available for sale, and with patience, you can find a much better deal.
Legal Action & Complaints
There are numerous complaints from former franchisees about the company holding onto their money and not returning deposits. If you’re considering legal action, contact the Law Society for a free 30-minute consultation to understand your options. This company has multiple lawsuits against them, so proceed with extreme caution.
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* Go to page
* Write Ins Market franchise in company name section and write your complaint in detail
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* Get refund / replacement / damages from Ins Market franchise.